There has been an up-tick in activity around infographics, but does it mean your non-profit needs to jump on board? That certainly depends upon your organization. Make a quick read of some the resources below and then take stock of what your organization does and whether this might be a fit. Infographics are but another way to communicate a story. Done poorly, they can reflect poorly on your organization. Do you fit the niche?
Here are a couple of points we’ve distilled:
- Define a goal for the infographic. Absolutely do not create one just to create one. Are you wanting to incite an action? What is it? Do you want the reader learn more? Where?
- It needs to tell a story that includes how your organization is impacting a positive outcome or goal.
- Strong visual appeal is critical. Do not skimp on this, get a professional designer if you don’t have the skills.
- It is tough to visualize data and tell the story without information. Find out what story you want to tell in the future but are not yet tracking the corresponding data. Start tracking it.
- Simple colors. Two to three colors only and stick with it. If you end of printing these as posters, it’ll save your print costs as well.
Creating an Infographic: Tips for Nonprofits
1 <a title="Source: Philanthropy.com" href="http://philanthropy.com/article/Visualizing-Data-Helps/130990/" target="_blank">Source: Philanthropy.com</a>
- Look at a wide variety of infographics, from nonprofits, businesses, and other sources, to get ideas.
- Decide what the charity wants the infographic to achieve. Don’t create one just because it’s a trendy approach.
- Identify what data the organization has collected, but also look for outside sources, such as Census figures, that could bolster the message or help put the group’s data in context.
- Follow the organization’s style guidelines on fonts, color schemes, and tone to maintain the group’s brand.
- Keep it simple. Convey the message quickly and clearly. Too many numbers or ideas can confuse or overwhelm viewers.
- Balance esthetics and substance. An infographic needs to be useful as well as visually appealing.
- Credit sources of data.
- Experiment. Try free and low-cost software to see what’s possible.
- Excellent Article on visualizing data
- Examples of non-profit infographics
- Do’s and Dont’s from Smashing Magazine
- The new storytelling
- Google Docs Templates – has templates for charts and maps
- Tegxedo - allows you to create infographics of the tag or word cloud variety
- Gapminder.org - a fact based view of the world. See trends and data
- Visual.ly – still beta but will allow you to create online visuals for sharing.
- Balsamiq – mockup and diagramming tool. Non-profit friendly with their licensing. Friendly folks.
- Creately.com – makes creating online diagrams a breeze